Ferrari has revealed the first detailed look at the Ferrari Luce EV, its long-anticipated entry into the world of fully electric performance cars. More than just another model launch, the Luce represents a turning point for a marque built on combustion engines, sound, and mechanical theatre. With this car, Ferrari is making a statement about what its electric future will look, feel, and drive like.
The Luce is Ferrari’s first fully electric production vehicle and the clearest signal yet that the company intends to define its own path in the EV era—without abandoning the values that made the brand iconic. From its meticulously engineered interior to its driver-focused interface and collaboration with world-renowned designers, the Luce positions itself not simply as a Ferrari electric car, but as a rethinking of what an electric Ferrari should be.
While full performance figures and pricing details are expected later this year, Ferrari has chosen to begin the story from the inside out, offering an unusually deep look at the Luce’s interior philosophy, interface design, and engineering approach.
A new Ferrari, without losing Ferrari
For decades, Ferrari has resisted the rush toward electrification, arguing that its heritage demanded a more considered approach. That caution has shaped the Luce project, which began several years ago as an internal exploration rather than a reaction to regulation or market pressure.
“This is not an adaptation,” one senior Ferrari engineer said during the preview. “It is a clean-sheet Ferrari.”
That philosophy is visible throughout the car. The New Ferrari does not attempt to mimic petrol-era theatrics with artificial sound or gimmicks. Instead, it focuses on driver engagement through precision controls, tactile feedback, and clarity of information—areas where Ferrari believes it can redefine what driving pleasure means in an electric context.
Interior first: redefining the Ferrari cockpit
Ferrari’s decision to lead with the Ferrari Luce interior is deliberate. The cabin is where the brand believes the biggest shift must happen when transitioning to electric power.
The Luce interior is designed around clear organisational principles. Essential controls and information are placed directly in the driver’s line of sight, while secondary functions are kept intuitive and unobtrusive. The result is an environment that feels modern without being dominated by screens.
At the centre of the experience is a three-spoke steering wheel machined from a single piece of aluminium. It is both minimalist and unmistakably Ferrari, combining analogue control modules with digital displays in a layout designed for performance driving.
Ferrari has resisted the trend toward fully touch-based interiors. Instead, the Luce blends precision-engineered mechanical buttons, dials, toggles, and switches with high-resolution digital displays. The tactile experience is intentional: Ferrari wants drivers to feel connected, not distracted.
The steering wheel as a command centre
The steering wheel is the heart of the Luce’s interface. Its form is pure and restrained, but its function is dense with capability.
Analogue control modules on either side allow drivers to access essential systems while keeping both hands on the wheel. These include the iconic Manettino—reimagined here for an electric drivetrain—and a new e-Manettino that manages energy flow, power delivery, and regenerative braking.
Paddle controls behind the wheel allow for manual torque modulation, giving the driver a degree of involvement uncommon in electric vehicles. Ferrari engineers describe this as “progressive torque control,” designed to replace the mechanical dialogue traditionally provided by an engine and gearbox.
A magnetic mechanism inside the paddles provides deliberate, satisfying feedback. The paddles themselves are constructed from hand-finished, 100% recycled aluminium, underscoring Ferrari’s attempt to balance sustainability with craftsmanship.
Instrumentation that moves with the driver
Directly ahead of the steering wheel sits the binnacle, a multi-layered instrument cluster combining mechanical and digital elements. Unusually, the entire binnacle moves with the steering wheel, maintaining an optimal viewing angle regardless of steering position.
The cluster is divided into three primary dials:
- A Power Dial linked to the e-Manettino, displaying available power and regenerative braking levels
- A Central Dial combining a mechanical needle with a digital readout for speed and battery level
- A Driver Dial capable of displaying seven different performance-focused data sets, from G-forces to tyre status
This hybrid approach reflects Ferrari’s belief that mechanical elements still matter—even in an electric car.
A control panel designed for both driver and passenger
The Luce introduces a new articulating control panel mounted on the centre console. The panel combines mechanical controls with a custom-shaped OLED touchscreen and can be pivoted toward either the driver or co-driver.
Three physical buttons provide instant access to climate, vehicle settings, and media, while deeper functions are accessed through the touchscreen. Ferrari says this layout reduces cognitive load during spirited driving, keeping distractions to a minimum.
A distinctive multi-functional “multigraph” instrument blends mechanical hands with a digital face, capable of acting as a clock, compass, or stopwatch. During Launch Mode, it automatically switches to a dedicated five-second timer.
Launch Mode, reimagined for electric performance
Electric performance brings different challenges, and Ferrari has responded with a Launch Mode tailored specifically for the Luce.
Activated by a physical pull on the overhead control panel, Launch Mode adjusts torque delivery, stability systems, and power allocation for maximum acceleration. Visual cues reinforce the experience: the power dial expands and turns orange, while the multigraph switches to its launch timer.
Ferrari has not yet disclosed acceleration figures, but engineers hint that the Luce will deliver performance consistent with the brand’s reputation—without sacrificing control or repeatability.
Craftsmanship and materials
The Luce’s interior materials reflect Ferrari’s ongoing commitment to craftsmanship. Premium Italian leather wraps the seats and centre console, while Alcantara lines storage areas. Aluminium and selectively textured glass are used throughout the cabin, offering contrast and depth.
Even the key plays a role in the experience. When docked, it initiates the car and triggers a visual surge of Ferrari’s historic yellow across the interface—a subtle but emotional nod to the brand’s heritage.
Design collaboration and philosophy
The Luce project brought Ferrari together with LoveFrom, the design firm founded by Jony Ive, alongside designer Marc Newson. The collaboration was not about importing Silicon Valley aesthetics into Maranello, Ferrari insists, but about exploring how human-centred design could coexist with Ferrari tradition.
The result is an interior that avoids the excess minimalism common in many EVs. Instead of replacing physical controls with screens, the Luce emphasises clarity, tactility, and intentionality.
Ferrari says the partnership helped challenge internal assumptions without diluting the brand’s identity.
Exterior: restrained, purposeful, unmistakably Ferrari
While Ferrari has yet to reveal the full Ferrari Luce exterior, early indications suggest a design that prioritises aerodynamics and proportion over visual aggression.
The Luce is expected to feature a glass-and-aluminium body structure, with clean surfaces and subtle references to Ferrari’s past rather than overt retro cues. As with previous models, the Ferrari logo remains a focal point—quietly confident rather than ostentatious.
Industry observers expect the Luce to occupy a new space in Ferrari’s lineup, distinct from traditional sports cars and SUVs, and designed to accommodate four seats without compromising performance intent.
Where the Luce fits in Ferrari’s electric future
The Luce is not a one-off experiment. Ferrari has made clear that this model is the foundation for a broader Ferrari electric future, with additional electric and hybrid models planned later in the decade.
By launching with a car that prioritises driver engagement and design integrity, Ferrari is attempting to set the tone for how electrification will be interpreted in Maranello—not as a loss, but as an evolution.
Ferrari Luce price and market positioning
Ferrari has not yet confirmed the official Ferrari Luce price, but analysts expect it to sit above the brand’s current four-seat offerings, reflecting its new technology and positioning.
Early estimates suggest pricing will place the Luce firmly in the ultra-luxury EV segment, competing less on volume and more on brand, experience, and exclusivity. Ferrari has historically resisted price competition, and the Luce is unlikely to be an exception.
Industry reaction and expectations
Initial reaction from industry analysts has been cautiously optimistic. Many see the Luce as one of the most thoughtful electric launches from a legacy performance brand, particularly in its refusal to abandon tactile controls and driver-centric design.
“Ferrari hasn’t chased trends,” said one automotive design consultant. “They’ve taken their time, and it shows.”
What comes next
The complete reveal of the Ferrari Luce, including performance specifications and final exterior design, is expected later this year. Customer deliveries are anticipated to begin after that, with demand likely to exceed supply.
For Ferrari, the Luce is more than a product. It is a statement of intent—proof that the company believes it can remain Ferrari in a world where engines no longer define performance.
As the automotive industry accelerates toward electrification, the Ferrari Luce EV stands as a reminder that even the most tradition-bound brands can evolve—on their own terms.